Business Research: Methods and Strategy

Do you need to collect, organize, and use market data?

Could you benefit from a systematic overview of market research techniques?

If so, this book is for you.

Business Research: Methods and Strategy provides summaries of market research techniques and theory in a myriad of forms — surveys, focus groups, interviews, case studies, feasibility studies, competitor profiling, etc.  Interspersed  examples and sample forms of business research provide a real-world appreciation for how market research assists business planners in the process of strategic planning.  This book has grown out of real-world work in business research settings.

The author, Kim Burkhardt, MBA, is the owner and founder of Burkhardt Research Services. Burkhardt Research Services provides competitor profiling, market research, and feasibility studies to clients in industries such as manufacturing, real estate, healthcare, technology, and government.  Ms. Burkhardt also teaches marketing, small business management, and media research.

Kim Burkhardt’s first book, Competitive Intelligence Workbook, has been used as a university textbook at several post-secondary institutions.