Portfolio Optimization - Edelman Award 2009 Winner

Portfolio Optimization - Edelman Award 20Edelman Award is the award given by INFORMS for the category of outstanding practice. If in the year 2008, this award fell into the hands of the Netherlands Railways (PT KA his Holland) via train schedule optimization efforts, then the awards this year falls on optimizing product portfolio management efforts.9 Winner

After competing with the finalists:

CSX Railways:
CSX Railway Uses O.R. to Cash in on Optimized Distribution Equipment - three researchers,

 IBM Corporation:
Analytics-Driven Solutions for Increased Sales Force Productivity at IBM - seven investigators,

 
Marriott International:
Group Pricing Optimizer - five researchers,

 
Norske Skog:
Norske Skog Global Improves Profitability Using OR - 4 investigators,

    
Zara:
Zara Uses Reengineer Operations Research to Its Global Distribution Process - eight researchers,

Hewlett Packard team, or that we are familiar with the abbreviation HP, managed to come out a winner and entitled to the first prize of $ 10,000.

The theme by HP is the HP Transforms Product Portfolio Management with Operations Research. Done by a large team, which consists of 14 researchers and seven internal external researchers, each of which comes from Emeraldwise LLC; M-Factor; Strategic Management Solutions; McCombs School of Business, University of Texas at Austin; DSApps, Inc., Intuit; and Belk College of Business, University of North Carolina at Charlotte.

As a world-renowned electronics companies, HP has produced a lot of electronic goods in various forms with different functions and, of course, with the return on investment (ROI) are diverse.

To that end, HP needed a powerful technique to manage it all for the sake of increasing profits. And Operations Research techniques are!

The following is quoted from this source:

    HP Offers a wide spectrum of innovative products to meet customer needs Diverse. While this has helped the company achieve unparalleled market reach, it has come with significant costs and challenges. HP developed two powerful OR-based solutions for management of product variety Diverse That addresses the needs of its businesses throughout on their products' lifecycles. The first uses a custom-built Each ROI calculators to evaluate proposed new product before it is introduced. The second, HP's Revenue Coverage Optimization (RCO) tool, Is Used to manage product variety after it has been introduced. By identifying a core portfolio of products most Important to order coverage, RCO HP enables businesses to Increase operational focus on the most critical products in on their Offerings. Using These tools, HP achieved over $ 500m in profit Improvements Across China Trust business units since 2005. Also HP streamlined its product offering, improved execution, faster delivery performance achieved, lowered overhead, and increased customer satisfaction and market share.

Is there a company in Indonesia has also implemented a similar thing in order to optimize product portfolio management that is owned?

Or still use traditional ways of business instinct or mere business sense?